My name is Eimear Horgan and I am a final year Commerce International with Hispanic Studies student undertaking the HS3004 module – Translating Business, Culture and Society in the Hispanic World. My project is about the Christmas campaign the Spanish rail company Renfe launched in December 2020 called ‘Feliz Navidad Renfe’, in conjunction with the Spanish Government and Shackleton. This campaign message differs from Renfe’s other campaigns over the years, which is something I feel is important to highlight. For this project I have translated a marketing article about the Christmas campaign and the associated 5 short campaign videos.
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